Job Description

Support Center - Irving

The Digital Merchandising Optimization Specialist is responsible for curating and optimizing product assortments to tell compelling stories across digital channels that engage customers and drive sales. This includes mastering a range of internal tools to optimize onsite browse and search, managing product data feeds to ensure high performing product is featured offsite in paid media, and building scalable processes to ensure optimal product selection to maximize KPIs. The ideal candidate blends analytical and technical skills with a merchant mindset and category knowledge to optimize digital merchandising performance. Both quantitative and creative abilities are key.

Product Optimization

• Curate products, develop merchandising strategies, and lead execution of promotional placements, paid ad campaigns, and strategic browse and search placements.
• Analyze performance data to identify top-selling products and opportunities to boost product findability and visibility
• Continuously optimize based on click-through rates, conversions, revenue, and other KPIs

Cross-Functional Collaboration

• Collaborates cross-functionally to ensure brand voice consistency across channels and campaigns. Key stakeholders include content management team and marketing.
• Collaborates cross functionally to enhance discoverability and product storytelling. Key stakeholders include tech and content managers.
• Lead Ad Hoc Projects and Analyses as requested by leadership

Other duties as assigned

Minimum Knowledge/Skills/Abilities

Minimum Education

• A bachelor’s degree in marketing, business, fashion merchandising, retail management, or related field.
• Coursework in digital marketing, ecommerce, and consumer behavior is highly desirable.

Minimum Special Certifications or Tech Skills

• Proficiency with CMS, DAM, and merchandising tools and the ability to ramp quickly on new technologies and tools
• Proficient with Microsoft Excel

Minimum Type of Experience the Job Requires

• 3+ years in site merchandising, ecommerce content development, or digital marketing experience
• Strong analytical skills and data-driven thinking
• Knowledge of digital merchandising and omnichannel best practices
• Track record optimizing digital product assortments for engagement and conversion
• Creative and aesthetic sensibility in retail and consumer finished goods, especially in Jewelry, Home Décor, Kitchen, Art, Clothing
• Ability to interpret social trends, insights, and data and translate it into actionable business results
• Excellent written and verbal communication skills

Preferred Knowledge/Skills/Abilities

Preferred Education

• An advanced degree that combines business/ecommerce fundamentals with specialization in a product category like fashion, interior design, or visual arts.

Preferred Special Certifications or technical skills

• Proficient using data tools like Looker or Tableau
• Familiarity with Atlassian tools, Figma, and Algonomy

Preferred Type of experience the job requires

• 5+ years experience
• Ecommerce tech savviness and ability to quickly ramp on new technical systems
• Experience in lifestyle industry (fashion, home, beauty, etc)
• Strong understanding of trends and cultural zeitgeist
• A self-starter with a passion for physical handmade products

Range 53,600.00 - 75,000.00 - 96,400.00 USD Annual

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Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.

For 50 years, Michaels has been the best place for all things creative. We strive to inspire our customers, cultivate confident leaders, and serve our communities by fostering an inclusive environment for everyone to learn, shop, and create. At Michaels, everyone has a seat at our craft table and every Team Member is encouraged to hone their craft with opportunities for personal and professional growth. From our Stores and Distribution Centers to Artistree and our Support Center, our best-in-class team is committed to delivering on our purpose to fuel the joy of creativity. As the leading creative destination in North America, we operate over 1,290 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise, and MakerPlace by Michaels, a dedicated handmade goods marketplace.

Michaels is an Equal Opportunity Employer. We are here for all Team Members and all Makers to create, innovate and be better together.

Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at 1-800-642-4235 (1800-MICHAEL).

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