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Editor Specialist II in Durham, NC at Shutterfly

Date Posted: 4/11/2024

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Durham, NC
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    4/11/2024

Job Description

At Spoonflower (part of the Shutterfly family of brands) our mission is to inspire individuals to make, buy and sell unique products built around color and pattern. Our e-commerce website makes it possible for individuals to create, sell, and shop for unique fabrics, wallpaper, and home décor. Spoonflower’s global marketplace connects our customers to more than 1 million designs by independent artists from around the world.    

POSITION OVERVIEW:    
As an integral member of the Brand Marketing Team, Spoonflower is seeking a motivated and detail-oriented Editor Specialist to be responsible for supporting many ongoing activities on our content team specific to the home/ interior space. As an Editor Specialist, you will play a pivotal role in executing tactical components of our wallpaper consumer segment strategy. This is an excellent opportunity for a creative and organized individual with a passion for strategic creative writing, collaboration, storytelling, and community engagement.  
ESSENTIAL DUTIES AND RESPONSIBILITIES:    
  • Content Creation and Curation:
    • Curate and create content related to interior design, home decor, and wallpaper trends.
    • Ensure that the content aligns with Spoonflower's brand identity and resonates with the target audience.
    • Collaborate with designers, photographers, and writers to develop engaging content.
  •  Editorial Support:
    • Writing, editing and proofreading written content, including articles, blog posts, product descriptions, and marketing materials, ensuring accuracy and adherence to brand voice and style guidelines.
    • Provide feedback and suggestions for improving content quality and clarity.
  •  Community Engagement:
    • Engage with Spoonflower's community of designers, creators, and customers through various channels such as social media, forums, and events.
    •  Foster a sense of community by responding to comments, inquiries, and feedback promptly and professionally.
    • Identify opportunities to collaborate with influencers, bloggers, and other relevant stakeholders to expand Spoonflower's reach and impact in the interior design community.
  •  Market Research and Trend Analysis:
    • Stay on top of industry trends, emerging technologies, and consumer preferences in the interior design and home decor space.
    • Conduct market research and competitor analysis to identify opportunities for innovation and differentiation.
    • Translate insights into actionable recommendations for the content team and other stakeholders.
  •  Project Management:
    • Coordinate and manage multiple projects simultaneously, ensuring deadlines are met and deliverables are of high quality.
    • Collaborate with cross-functional teams, including marketing, design, and product development, to execute integrated campaigns and initiatives.
  •  Quality Assurance:
    • Conduct quality assurance checks on digital assets, such as images, videos, and interactive content, to ensure they meet brand standards and technical specifications.
  •  Performance Tracking and Reporting:
    • Monitor key performance indicators (KPIs) related to content engagement, website traffic, and social media metrics.
    • Generate regular reports and insights to evaluate the effectiveness of content strategies and inform future decision-making.
SUGGESTED QUALIFICATIONS:    
  • Bachelor's degree in Marketing, Communications, Business, or a related field preferred but not required.
    • 2+ years of experience in content writing, content marketing or related roles
    • 1+ in the home interior space is a plus
  • Strong project management skills with the ability to multitask and prioritize competing deadlines effectively.
  • Excellent written and verbal communication skills, with a keen attention to detail.
  • Creative thinker with a passion for collaboration and community engagement.
  • Ability to work independently and as part of a collaborative team environment.
  • An interest in interiors and keen knowledge of key players in the interior design industry is a plus.
  • Understanding of SEO structure and strategy in content a plus.
Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it’s the right thing to do for our business and for our people. Learn more about our commitment to Diversity, Equity and Inclusion at Shutterfly DE&I.    
This position will accept applications on an ongoing basis until filled.