Senior Social Analyst in Work From Home (Remote) at Yahoo Inc

Job Description

Yahoo is a global media and tech company that reaches hundreds of millions of people around the world, bringing them closer to what they love—from finance and sports, to shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.

A Lot About You

The Yahoo News social team is seeking an analyst who will serve as the in-house data expert on the social team as well as lead team experiments on new and existing social platforms to help inform our strategy. The Yahoo News social team oversees the news, entertainment and lifestyle accounts within the broader Yahoo ecosystem and is responsible for promoting content from our premium partners, originals team and Yahoo’s Creator network. 

As a member of the Yahoo News social team, the analyst must be able to thrive in a fast-paced environment. The best candidates will be curious and quick to explore emerging formats and new platforms. They will also be fluent in social listening and analytics tools and will be able to skillfully extract meaningful insights to guide and shape our tactics, helping us pivot when necessary. This position requires sound editorial judgment and grounding in journalistic standards.

This role requires someone who can quickly pivot from helping the team inform daily coverage plans to thinking through strategies with the Director of Social on how to hit quarterly goals. You’ll represent the social team in a variety of capacities with stakeholders across the organization and collaborate closely with editorial, marketing and sales to implement user-centered strategies across platforms.

Key Responsibilities:

• Analyze social media performance metrics to understand audience trends, behavior, and content preferences.

• Create digestible dashboards and clearly present data for the team and stakeholders.

• Support the social media team with daily, weekly & quarterly performance reports.

• Assist with the development of comprehensive social media strategies aligned with Yahoo News' editorial priorities and audience preferences.

• Drive growth and engagement across Yahoo News' social media accounts through strategic content planning and audience segmentation.

• Collaborate with editorial teams to optimize content for social media platforms, ensuring maximum reach and engagement.

• Provide actionable insights and recommendations to enhance content effectiveness and ROI.

• Stay informed about industry trends, platform updates, and competitive landscape developments in social media marketing.

• Proactively identify opportunities for innovation and optimization to improve our social media presence and drive audience growth.

• Monitor data quality, surfacing gaps or inconsistencies quickly and working with appropriate teams to address data needs.

• Research market opportunities using third-party data sources such as Comscore, Similar Web, Shareablee, Data AI, Emplifi, etc.

• Partner with Sales and Marketing to support and maintain lines of communication on sponsored campaigns and brand extension opportunities for social platforms.

Desirable Qualifications:

• Minimum of 7 years of experience in social media analytics and as an editor in the media industry.

• Proven success leveraging social media data to generate actionable insights for audience growth and increased engagement.

• Extensive knowledge of social media analytics (Facebook Insights, Conviva, YouTube Analytics, Listenfirst, Tubular, Social Content Ratings, etc.).

• Extensive knowledge of social platforms – established and emerging – as well as platform best practices, industry trends and audience consumption habits.

• Experience conducting analyses to optimize social media content and campaigns.

• Excellent communication skills, with the ability to present complex data-driven analyses to stakeholders at all levels.

• A hands-on attitude. Someone who is not afraid to dig into technical issues and who won’t be stopped until they find the right solution.

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (

) or call . Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (

) page to learn more.

The compensation for this position ranges from $110,625.00 - $230,625.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.

Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements. 

If you’re curious about how this factors into this role, please discuss with the recruiter.

Currently work for Yahoo? Please apply on our internal career site.