Coord Marketing/Communication in Mayfield, KY at LifePoint Health

Date Posted: 10/18/2020

Job Snapshot

Job Description

Jackson Purchase Medical Center

  To perform this job, an individual must perform each essential function satisfactorily with or without a

Implement strategic marketing and communication plans, including:

•       Website and social media;

•       Internal communications (employees and physicians);

•       Public relations/earned media;

•       Coordination/engagement in community events; and

•       Management of Function Point and Spark portal; and any other designated support software Serve as connection to Director or Division Director for advertising priorities/needs (traditional and digital). Serve as on-site representation of marketing and communications in meetings, as needed. Generate content for internal and external publications, press releases, collateral, social media, websites, and advertising as needed. Edit internal and external marketing and communications materials and ensuring consistency of message and brand identity. Lead community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends. Support the HSC Communications and Marketing Departments on additional projects and tasks as needed. Proactively identify opportunities to integrate Communications and Marketing strategies within Company and hospital initiatives. Regular and reliable attendance. Perform other duties as assigned.

reasonable accommodation

Job Requirements

The requirements listed below are representative of the knowledge, skills and/or abilities required.

Education: Bachelor's Degree  (Journalism, Communications, Marketing or Public Relations-related field)


Experience: Minimum 1 year of related experience

Business Mathematical Skills -- Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rates, ratios, and percentages and to draw and interpret graphs.

Moderate Computers Skills: Frequent use of electronic mail, word processing, data entry, spreadsheets, graphics, cloud based technologies, content management systems, etc. Ability to create, maintain and incorporate simple functions into documents, spreadsheets, databases, and presentations to support business objectives.

Moderate Communication:  Regularly uses moderately complex oral and written skills.  May train others in functional areas, interact with others and make presentations to department or middle management.

Varied Business Problems -- Problems are varied and complex, requiring analysis or interpretation of the situation. Problems are solved using knowledge and skills, general precedents and practices.

Department Specific Impact -- Decisions impact the management and operations within a department. May contribute to business and operational decisions that affect the department.

Moderate Independent Judgement -- Results are defined; sets personal goals and determines how to achieve results with few or no guidelines to follow; supervisor/manager provides broad guidance and overall direction.

Project Management -- Handle multiple projects simultaneously including task delegation, project oversight, and resource allocation.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit for extended periods of time; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, bend, crouch or crawl; talk or hear; taste or smell.  The employee must occasionally lift and/or move up to 20 pounds.  Repetitive motion of upper body required for extended use of computer.

Work environment characteristics described here are representative of those that an employee may encounter while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities.

In hospital environment, may be exposed to hazards and unusual elements, which may include but are not limited to bloodborne pathogens and / or contagious illnesses, toxic chemicals, and biohazardous materials which may require extensive safety precautions and the use of protective equipment.

Noise level in the work environment is typical for an office and/or hospital environment.

Minimal overnight travel (up to 10%) by land and/or air.

Equal opportunity and affirmative action employers and are looking for diversity in candidates for employment: Minority/Female/Disabled/Protected Veteran