Growth Outreach Dir PT in Russellville, KY at LifePoint Health

Date Posted: 7/26/2020

Job Snapshot

Job Description

Logan Memorial Hospital

Create and maintain a target list of referral sources, develop and implement an annual growth and outreach business plan and provide input in the development and implementation of marketing plans for all service lines. Utilizes CRM (Marketware/Track Via) to document and optimize outreach to referral sources. Initiates and maintains face-to-face communication with targeted referral sources on regular basis. Communicates activity level and identifies all issue resolution opportunities with hospital leaders along with timely follow up with referral sources to remove barriers to growth. Organizes and conducts individual meetings with targeted providers to uncover needs then delivers relevant and useful information specific to each provider in order to gain rapport.  Organizes and conducts meetings with key practice staff (nurses, referral coordinators, practice managers) to discover their needs to support patient care and to develop rapport. Develops customized engagement strategies, approach and tactics for each provider and/industry to drive growth and additional business opportunities. Arranges and facilitates introductions of new and employed providers/specialists to targeted referral prospects to reinforce clinical engagement and referral process. Arranges introductions and regular engagement of facility’s clinical services, access points and specialists to new and all providers.  Facilitate attendance at educational programs and other opportunities/events to connect specialists with targeted providers. Documents each provider encounter including any open requests/issues and follow up plan in CRM, which tracks activities, progress and outcomes. Collaborates with Marketing to develop specific plans in support of employed physician practices and hospital service lines. Gathers and maintains complete, accurate knowledge of clinical services in order to fully support compelling dialogue with referral sources. Serves as a resource to organizational leaders for market and competitive intelligence.

Regular and reliable attendance.

Perform other duties as assigned.

Job Requirements


Equal opportunity and affirmative action employers and are looking for diversity in candidates for employment: Minority/Female/Disabled/Protected Veteran