Market Director of Marketing and Communications in Georgetown, KY at LifePoint Health

Date Posted: 2/9/2021

Job Snapshot

Job Description

Georgetown Community Hospital

The Director, Marketing & Communications leads and supports marketing and communications for a designated LifePoint facility or group of facilities. The Director is responsible for development and oversight of marketing and communications strategies, working collaboratively with all departments to ensure all collateral materials, advertisements, communications, and activities accurately reflect and support LifePoint brand and message expectations. The Coordinator has a dotted line reporting relationship to the HSC Marketing and Communications teams.

Develop marketing and communications strategy using data-driven, organizational best practices.

Implement strategic marketing and communication plans, including:
• Website and social media;
• Internal communications (employees and physicians);
• Public relations/earned media;
• Community newsletters (if applicable);
• Coordination/engagement in community events; and
• Management of Function Point and Spark portal; and any other designated support software.
Serve as advertising conduit with local hospital leadership and HSC marketing
Coordinate crisis communications with HSC Communications
Partner with Division Director for more complex situations and strategies
Engage regularly with hospital leaders to ensure alignment on hospital priorities
Generate content for internal and external publications, press releases, collateral, social media, websites, and advertising as needed
Edit internal and external marketing and communications materials and ensuring consistency of message and brand identity
Lead community engagement initiatives, planning and/or attending community events on behalf of the market including on nights and weekends
Support the HSC Communications and Marketing Departments on additional projects and tasks as needed
Proactively identify opportunities to integrate Communications and Marketing strategies within Company and hospital initiatives
Exhibit a comprehensive understanding of healthcare regulatory and compliance (e.g., HIPAA). Skilled in the application of policies and procedures. Knowledge of Business Office Standards and Recommended Practices.

Regular and reliable attendance
Perform other duties as assigned
Manage the work of others, including planning, assigning, scheduling and reviewing work, ensures quality standards. Responsible for hiring, terminating, training and developing, reviewing performance and administering corrective action for staff


Job Requirements

Bachelor's Degree (Journalism, Communications, Marketing, Public Relations or related field) preferred.

Master's Degree preferred.

Minimum 5 years of related experience, preferably in healthcare.

Business Mathematical Skills -- Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rates, ratios, and percentages and to draw and interpret graphs.

Moderate Computers Skills: Frequent use of electronic mail, word processing, data entry, spreadsheets, graphics, etc. Ability to create, maintain and incorporate simple functions into documents, spreadsheets, databases, and presentations to support business objectives.


Moderate Communication: Regularly uses moderately complex oral and written skills. May train others in functional areas, interact with others and make presentations to department or middle management.

Varied Business Problems -- Problems are varied and complex, requiring analysis or interpretation of the situation. Problems are solved using knowledge and skills, general precedents and practices.

Department Specific Impact -- Decisions impact the management and operations within a department. May contribute to business and operational decisions that affect the department.

Moderate Independent Judgement -- Results are defined; sets personal goals and determines how to achieve results with few or no guidelines to follow; supervisor/manager provides broad guidance and overall direction.

Project Management -- Handle multiple projects simultaneously including task delegation, project oversight, and resource allocation


LifePoint Health is committed to providing Equal Employment Opportunities for all applicants and employees and complies with all applicable laws prohibiting discrimination against any employee or applicant for employment because of color, race, sex, age, religion, national origin, disability, genetic information, gender identity, sexual orientation, veterans’ status or any other basis protected by applicable federal, state or local law.