Sr. Marketing Analyst in San Diego, CA at ecoATM

Date Posted: 3/12/2020

Job Snapshot

Job Description

Position Overview

A great candidate will have a natural curiosity to understand the 'why', enjoys problem-solving and thrives on providing clear and compelling insights to a team of non-analysts.

The Strategy, Pricing & Analytics team supports departments across ecoATM Gazelle, including Sales, Operations, Marketing, and Processing in the core competencies of yield management, forecasting, pricing, anomaly detection and optimization. The candidate will work very closely with the marketing team in developing forecasting and accountability models to help drive the business.

The Sr. Marketing Analyst will be responsible for analyzing both digital and traditional marketing activities, establishing formal test plans, providing guidance on consumer attributes, and supporting future marketing strategies. In addition, this individual will direct the development of reporting solutions required to demonstrate results. The Sr. Marketing Analyst will have advanced knowledge of SQL development, ability to utilize advanced statistical modeling abilities, and understands how marketing campaigns and tools impact results.

Key Responsibilities

  • Identify opportunities and deliver on a wide range of analytics requests including customer segmentation, customer lifetime value, and propensity modeling.
  • Analyze online activity from various sources (social media campaigns, email marketing, SEO, etc) and the impact to brick and mortar results.
  • Establish formal test plans that will evaluate the results of campaigns or events.
  • Develop forecasting and accountability models across sales channels, promotions, and other marketing strategies.
  • Research key competitor programs, consumer demographics and behaviors, and market trends insights to enhance models.
  • Coordinate with marketing and engineering departments to add additional behavioral monitoring tools (tracking pixels, etc.) to websites and other digital assets to advance marketing performance analysis.
  • Document all tools, models, and analysis in a manner that is easily comprehensible by other analytical team members.
  • Develop dashboards, reports and communication tools to help monitor performance and drive growth.
  • Present results to business leaders using a variety of tools – Tableau, PowerPoint, Excel, etc.
  • Additional job duties as assigned
  Position Requirements

Education & Experience

  • Bachelor’s or Graduate degree in math, statistics (Economics), computer science or equivalent experience with 5+ years of experience in digital or marketing analytics, analyzing marketing initiatives, promotions, sales channels is required.
  • Extensive experience developing statistical models utilizing Alteryx or R statistical packages.
  • Advanced SQL development skills required.
  • Experience with Google Analytics 360, Facebook Analytics, SEO, and other online analytics tools a must.
  • Experience with Salesforce Marketing Cloud including Exact Target, Journey Builder, Ad Studio, etc. a plus.
  • Experience conducting A/B tests utilizing tools like Optimizely a plus.
  • Proven proficiency in MS Office, specifically Excel and PowerPoint is required.
  • Experience with Tableau or other BI development tools is a plus.

Knowledge, Skills & Abilities

  • Ability to combine technical expertise with business acumen and communication skills to design, develop and suggest solutions to complex business problems is required.
  • Demonstrate strong organizational skills and attention to detail.
  • Demonstrate a sense of responsibility, ownership, and pride in delivering quality results and understanding the business impacts of changes.
  • Excellent oral and written communication skills.

Business Travel

  • No travel requirements
  Full-Time/Part-Time Full-Time  Shift Days  Position Sr. Marketing Analyst  Exempt/Non-Exempt Non-Exempt  Req Number ACC-19-00006  Location San Diego  About the Organization Headquartered in San Diego, California, ecoATM Gazelle is the pioneer of reCommerce offering an international network of eco-friendly automated kiosks that provide instant payment and responsible recycling for electronic devices. ecoATM kiosks, through its robotic technology, provide a safe, secure and convenient way for consumers to recycle pre-owned electronic devices across a range of manufacturers, conditions and values.

Gazelle.com is our online option and the nation's leading consumer electronics trade-in site where you can buy Gazelle certified pre-owned devices or trade in your devices for payment. We work closely with our customers to create a rewarding experience that is financially and environmentally beneficial.

Together, we're here to change how the world thinks about pre-owned consumer technology and make a lasting, positive impact globally.

  EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. 

This position is currently accepting applications.

Apply Now